Where are you from?
I was born and raised in Panama City, Panama. Being that my family was active military, we later moved to Texas. I now reside in Florida.
How long have you been working in your field?
I started freelancing right out of high school. Firs,t writing content for bloggers and later branching into several areas of social media content creation and web design. During this time, I also pursued a degree in Business and maintained a career in Real Estate Management. While I love my business in digital marketing and business consulting, I will always have a passion for Real Estate.
What is your area of expertise?
Within real estate, my area of expertise is real estate management; and more specifically long-term residential property management. One of my main goals with SoVerve Marketing Group is to help real estate agents and property managers establish their identities online, gain exposure for their business, and ultimately gain more leads. Being that I worked in the field from the time I was still in high school, I have an added advantage over companies offering similar services.
What geographic areas do you cover in your work?
I work with clients all over the world however, the vast majority of my clients reside in the US and are creative solopreneurs (ie Interior Designers, Photographers), small business owners, and independent contractors (Realtors).
What 3 words would you use to describe your brand?
My brand is best described as Authentic, Chic, and Modern.
One thing you wish more home buyers, homeowners, or investors knew?
My husband and I purchased our home while we were in our mid-twenties, we closed within 30-days of putting our offer in. I'm very diligent in business and don't like to waste time. Therefore, my number one advice for home buyers would be to get organized and be diligent during the home buying process. For homeowners, I'd say don't buy too much home and purchase within your means. Lastly, for investors, I'd say to purchase low in a promising location. We purchase by-owner and relatively low, our equity has doubled in the last year alone.
What do you do to make your interactions with clients memorable?
All of my clients are important in their own right. I treat each of them with a little of what I call "The SoVerve Way." I truly hold their hand throughout our branding process, and further into the continuation of building their online presence. The relationship does not end when we complete a project, but rather transcends with a peer relationship that is lifelong. That is what turns clients into lifelong customers, your treatment of them.
How do you find clients?
This varies, some of my clients have found me via social media (through my social media communities), however many are referrals from past clients.
Name one of your favorite places to eat or shop in your local market/area.
I live in Central Florida and there are so many little family owned Caribbean bakeries that my husband and I frequent on the weekends. One of my favorites is called Melao, located in Kissimmee. They serve the best Puerto Rican cuisine in town. It's a must try!
Describe one of your most memorable transactions/ clients.
One of my current clients found me via Instagram. We really connected through some of my posts and it took her a while to approach me about pricing information. We laugh now because some people truly are scared of asking for those prices. She was also in the middle of divorcing her previous brand strategist and I was able to help her navigate through that situation, which was interesting. I've learned a lot about what makes a client unhappy.
What inspires you to do what you do in your career?
My inspiration comes from my mother, who owns and operates a custom drapery boutique here in Central Florida. Helping her build her brand and marketing efforts has helped define what I hope to continue to do for years to come. Social media management, brand strategizing and content marketing are at the heart of everything I do and I want to continue to help women (and other small business owners) like my mother be successful in this medium. I do not see myself leaving the industry; it is my calling and one I take on with pride.
How do you find work/life balance?
One of the main reasons why I always envisioned myself a business owner is because work/life balance is extremely important to me. My family comes first and there is no question about that. I cannot always unplug from my commitments, but I do find time to unwind and decompress. I believe it makes for a better entrepreneur. My favorite ways to do this is by catching up on my favorite podcasts or by reading a book poolside.
What is your favorite Real Estate or Personal Finance book?
I've read many personal finance books, but "The Millionaire Next Door" by Thomas J. Stanley and William D. Danko, was transformational and one I refer to often. Certain quotes will always stick out to me, particularly: “Whatever your income, always live below your means." That is a quote I live by and it is often reinforced by my husband to appease my need for the next beautiful shoe.
Name the last book you read.
I just finished "The Daily Entrepreneur" by S.J. Scott and Rebecca Livermore. It is a relatively short read but packed with amazing tips on time management and productivity. Currently, I'm reading "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki and Peg Fitzpatrick, so far I'm enjoying it a lot.
How would you like to be remembered? What is your legacy?
I'd want to be remembered as someone who was tenacious and embracing of progress. I'd like for other's to say, "She never gave up, in spite of many setbacks, roadblocks, and wrong turns." I'd love to be remembered as a girls girl. Someone who believed in building women up, through my own self-confidence and drive. My legacy? Haven't quite thought of that but as an immigrant, my legacy would be one of a woman who believed wholeheartedly in the American dream. My last name, my married name means everything to me. I wear it with pride; because it represents everything I am, proving that immigrants can come to this country and make it. That's the legacy I'd love to leave my children, someday.
Name one success habit that has been a "game changer" for you.
Again, community. Community is such an important factor in business, that those that are used to or have conformed to the "old ways," are having such a hard time handling all this social media "togetherness." Establishing myself within my peers as someone who can give you a standing ovation for your success, while being unapologetic about my own is beyond game changing.
What's next for you? Future goals. What are you working on ?
I'll be collaborating with some influencers in the business mentorship and coaching communities, pretty excited about that. I'll also be putting the finishing touches of our website, which is long overdue. There are some social media-centric courses lined up for the summer and for the winter for the SoVerve community. Lastly, I would also like to host a few meet up's here in Orlando with some of my peers.
Where can we find you? How can you be reached?
I can always be reached through any of these platforms: Facebook: SoVerve Marketing Group Instagram: @_soverve Twitter: @_soverve Email: firstname.lastname@example.org